A Marketing Case Study for Paso Robles, CA
The purpose of this case study is to look at the marketing agencies in Paso Robles and do a comparison of how well their websites perform on SEO Analysis tools. You can gauge on whether their current marketing practices are up to date. Would it be fair to expect your website would only get as much or less attention as their website does? Let’s begin!
The 3 Marketing Agencies
We are going to use the keyword “Paso Robles Marketing” to find all our case study specimens. Below is the list of marketing agencies we will take a look at along with information about what can be fixed on the website to improve their SEO for FREE.
Some of the problems causing a low score are three 404 errors, three pages having duplicate titles, one hundred ninety-seven pages with short meta descriptions, twenty pages with long titles, five pages with duplicate meta descriptions, one hundred and six missing H1 headings and eleven pages with multiple H1 headings causing a low score. Rankings would improve drastically if these were addressed.
SEO errors here are four pages missing meta description, one duplicate title, four descriptions too long, one meta description duplicated, four pages with low word count and http/https serving mixed content. although the error number seems low, they only have 9 pages on their website meaning a majority of the website is setup wrong. A big upgrade would be to implement a cache system for both desktop and mobile.
Major problems here are ten duplicate page titles, six missing descriptions, five duplicate meta descriptions, two descriptions are too short and five too long. Ten titles are too long, and fourteen pages have a low word count. Enabling accelerated mobile pages would help the website out a lot.
source http://www.prdadvertising.com/paso-robles-marketing-case-study/
